If you missed the previous parts of the Speed PPC Case Study, here they are:
Speed PPC Case Study Part 0
Speed PPC Case Study Part 1
Speed PPC Case Study Part 2

Looking back, I finished setting up the case study 7 days ago, on the 21st April.

I have about 10 keywords, which I transformed into 10 adgroups without breaking a sweat with Speed PPC. Yes, 10 adgroups with ONE keyword per adgroup, each having its broad, exact, and phrase counterparts. I thought this sort of adgroups only happened in fairy tales.

As you might recall, the MSN and Yahoo! versions of this campaign were also magically generated from Speed PPC all at one go.

I’m having problems with Yahoo! because they don’t allow you to import campaigns until you’ve spent more than $200 with them in clicks cost. I was slightly irritated at first, but they agreed to help my upload my campaigns for the first 1500 keywords so I guess I’ll stick with them.

Not like it takes too long to build up a $200 adspend.

But as of this point in time, I’ve only got the Google and MSN campaigns up, each with 10 keywords.

Here’s my adspend.

Erm, I believe Google doesn’t allow advertisers to show their stats? I hope this is fine? Anyway, I’m not spending $0.33 SGD per click, and have accumulated a total of $4.57 SGD, which is approximately equals to $2.69 USD on Google.

I’ve only had one pathetic click from MSN at $0.26 USD.

Notice the dismal number of clicks. The CTR is fine though. Not perfect, but fine, given the number of keywords I have, and the obscurity of the niche.

So I’ve spent a total of $2.95 USD and ~30 minutes on the campaign so far. (It took so long because I was learning Speed PPC and watching the video as I went along)

And I now have one sale from the campaign, 3 days ago.

For a profit of $24.26. Nothing to write home about, but it’s a profit of 822.37% return on investment nonetheless.

Also, take note that I’m not using a custom-made landing page for this; all I’m doing is direct-linking, which adds to the coolness of it all. I’ll let the campaign run abit more, and after my exams, when I have the mood, I’ll do a little bit of research and throw in more keywords, add in the Yahoo! component, and hope it starts making me consistent sales everyday.

Again, if you decide to get Speed PPC via my link, I’ll be there to help you set up your first campaign with it, and soon enough, you’ll be good enough to do it yourself.

[If you missed Part 1 of the Speed PPC Case Study, it's here.]

So I’ve finally got around to implementing Speed PPC

to my current running campaign. I’m starting small, so basically I’m just making use of

Speed PPC to generate the campaigns for Google, Yahoo! and MSN.

It was an almost complete cut and paste job from my previous small campaign, so it didn’t take much time at all. The campaign generation was a breeze. The uploading part proved abit challenging though..

Google: Being the platform I was most familiar with, I thought I would be able to import Speed PPC smoothly. Alas, I got abit confused there and had to refer to the video again for instructions from Speed PPC. But still, with that little bit of guidance, it was no sweat.

YSM: I got abit pissed here. Speed PPC seemed to generate the campaigns fine, but somehow I couldn’t find the import function in YSM. I did a few searches online and found people saying that you have to be using “Gold” level or something to have the import function disable. I just shot them an email today asking if this was true, and if it was, what kind of rule this was.

So yes, mission failure for YSM.

MSN: I thought MSN was going to be the most tedious of all three but surprisingly, the uploading process was really smooth as well.

So now, I’ve just got to wait and see if Yahoo! comes back to me with a favorable reply. And then I’ll post the stats for this campaign soon. But I wouldn’t be blogging much these 2 weeks because.. Sigh, exams are coming.

And anyway, I was exploring the Speed PPC

forums today and was glad to see that there were people who really knew their stuff damn well. I learnt quite abit from there, and will be going in again to read carefully, the threads of all the experts present, and learn from their experience.

Okay, so I’ve more or less completed all I need to do for the case study.

I decided not to put up a custom header due to lack of time. I’ve added the site to the 3WL network , and implemented two out of the 3 promotional techniques Neil talked about.

Namely, I created a Sitemap, added the sitemap to Google, and created an additional link from a free wordpress blog. I skipped the step for adding the RSS feed to the blog, but I couldn’t get the plugins to work, and I felt lazy.

A results-wise update.

It’s been 4 days since the blog was up, it’s already been indexed. I thought that was pretty good, considering the amount of effort I took to implement the steps, and the fun and sense of satisfaction involved

I have this devious plan to perhaps sell the site once it manages to get some good ranking or even pagerank, and the sale alone should be worth more than the purchase price already.

No idea if I’ll be able to get some adsense clicks or even affiliate sales though. If I do, I guess they’re just bonuses, and shouldn’t amount to too much money.

I’ll update you more on the results when I see something significant. So, as a tentative conclusion to the case study, here are some vital links.

10 Day Cash Secret: The blueprint behind the entire case study.
ProMusicManiac: The site I created from the blueprint.
3 Way Links:

The network I used to beef up the links for my site for the case study.