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?> Marketing Alchemist » Case Studies
Apr
15
2008

Okay, so I finished setting up everything in less then an hour I suppose, including the time I used to rewatch some of the videos and understand some of the technical glitches.

I also spent some time to install Analytics and Adsense on it.

Here’s what it looks like for now.

Well I think it’s pretty cool. And it’s set to auto update every 5 minutes, so Google is supposed to love it.

What I plan to do to it next:

  1. Slap up a simple header
  2. Add 3 Way Links to it
  3. Use the 3 steps Neil has recommended to help drive traffic to the site.

I guess it’ll pretty much be autopilot after that. I’ll report back with the stats when I find anything cool.

Meanwhile, stay tuned :)


Apr
15
2008

I’m on a case-study-spree these days.

I want to concentrate on the SpeedPPC

case study, but I’ve got 10 Day Cash

for awhile already, and since the process takes less than an hour from start to finish, according to what Neil says, I decided to do this first instead.

Basically, the idea is to set up a wordpress blog, get a datafeed from a merchant, and traffic and sales will come following that. Because this datafeed is supposed to be fed to the blog slowly, it seems like it is being updated very regularly and thus will get high rankings.

I’ve already bought the domain name and have the feed ready. So the next step is just reviewing the videos and setting things up.

If you want to check it out before I commence on the case study, here you go.


Apr
15
2008

I really meant to have Part 1 ready before the 7-Day launch promotion ends.

Unfortunately, due to heavy work commitments and my usual goofing off, I’m now doing part 1 with the launch promotion ending in a few hours time. 

If it manages to do all it promises, $497 isn’t expensive at all. 

Okay, so what I’m going to do in this case study is this. I’m going to take one of my previous profitable campaigns, and recreate a campaign for it using SpeedPPC. I’ve taken the campaign down for awhile because I wanted to do a major overhaul; SpeedPPC came out at just the right timing.

So, here are my spendings for this campaign:

Total of $103.59 SGD, which is about $60 USD

And my earnings..

A total of $171.45.

For a profit of $111.45, and an ROI of 185%. Nothing to write home about, but much space for improvement. I’m going to recreate this campaign from scratch, and assign one keyword per adgroup, which SpeedPPC is supposed to be able to do.

I’ll then sign up for Yahoo! and MSN and then use the campaigns generated from SpeedPPC and just plaster them in.

And then we’ll just sit back, relax and see what happens. Since SpeedPPC places a great emphasis on speed, I’ll try to take note how much time I spend on each activity as well.

I hope you’re looking forward to this!