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?> Marketing Alchemist » Pay Per Click
Apr
21
2008

[If you missed Part 1 of the Speed PPC Case Study, it's here.]

So I’ve finally got around to implementing Speed PPC

to my current running campaign. I’m starting small, so basically I’m just making use of

Speed PPC to generate the campaigns for Google, Yahoo! and MSN.

It was an almost complete cut and paste job from my previous small campaign, so it didn’t take much time at all. The campaign generation was a breeze. The uploading part proved abit challenging though..

Google: Being the platform I was most familiar with, I thought I would be able to import Speed PPC smoothly. Alas, I got abit confused there and had to refer to the video again for instructions from Speed PPC. But still, with that little bit of guidance, it was no sweat.

YSM: I got abit pissed here. Speed PPC seemed to generate the campaigns fine, but somehow I couldn’t find the import function in YSM. I did a few searches online and found people saying that you have to be using “Gold” level or something to have the import function disable. I just shot them an email today asking if this was true, and if it was, what kind of rule this was.

So yes, mission failure for YSM.

MSN: I thought MSN was going to be the most tedious of all three but surprisingly, the uploading process was really smooth as well.

So now, I’ve just got to wait and see if Yahoo! comes back to me with a favorable reply. And then I’ll post the stats for this campaign soon. But I wouldn’t be blogging much these 2 weeks because.. Sigh, exams are coming.

And anyway, I was exploring the Speed PPC

forums today and was glad to see that there were people who really knew their stuff damn well. I learnt quite abit from there, and will be going in again to read carefully, the threads of all the experts present, and learn from their experience.


Apr
15
2008

I really meant to have Part 1 ready before the 7-Day launch promotion ends.

Unfortunately, due to heavy work commitments and my usual goofing off, I’m now doing part 1 with the launch promotion ending in a few hours time. 

If it manages to do all it promises, $497 isn’t expensive at all. 

Okay, so what I’m going to do in this case study is this. I’m going to take one of my previous profitable campaigns, and recreate a campaign for it using SpeedPPC. I’ve taken the campaign down for awhile because I wanted to do a major overhaul; SpeedPPC came out at just the right timing.

So, here are my spendings for this campaign:

Total of $103.59 SGD, which is about $60 USD

And my earnings..

A total of $171.45.

For a profit of $111.45, and an ROI of 185%. Nothing to write home about, but much space for improvement. I’m going to recreate this campaign from scratch, and assign one keyword per adgroup, which SpeedPPC is supposed to be able to do.

I’ll then sign up for Yahoo! and MSN and then use the campaigns generated from SpeedPPC and just plaster them in.

And then we’ll just sit back, relax and see what happens. Since SpeedPPC places a great emphasis on speed, I’ll try to take note how much time I spend on each activity as well.

I hope you’re looking forward to this!


Apr
11
2008

After a little contemplation, I took the plunge and bought Speed PPC today, at the first 7-days-discounted rate of $397.

It’s quite pricey for some people, but intuition plus the huge-name testimonials tell me that this software might just be worth it.

In the spur of the moment, I’ve decided to run another case study, and use it to develop a prior campaign of mine. Of course I can’t reveal the niche, but I think you will learn enough about it to help you decide whether it is for you or not.

One thing I know for sure is that this isn’t going to be easy for a complete newbie to PPC marketing.

So if you decide to buy through my link, I will personally help you learn all you need to know about Speed PPC, and if there’s sufficient demand, I might just create a quick-start guide and a cheat sheet.

I don’t know for sure at this point in time, because even I myself am still learning about Speed PPC. I’m still checking out the user manual and watching the video tutorials, so do stay tuned for more.

Just a brief background about myself; I do quite abit of PPC marketing, but I mainly depend on the Adwords Editor and Keyword Transformer at this stage. With the many functions that Speed PPC is said to have, there is a very high possibility that it will become my next tool of choice.

If that happens, $397 becomes a stupidly-low price.

I’ll post an update soon once I obtain some progress. Remember that the price increases by $100 once the 7-days-launch special is over. So do make up your mind fast!

If you purchase within these few days, we could probably even do this case study together.

Should be fun :)

Here’s my affiliate link:
http://www.speedppc.com/cmd.php?af=758557