Once upon a time, there was an amateur marketer looking for ways to achieve financial success.
He stumbled upon a cave named WF, with legions of wise old men and women, and hordes of people who looked like wise old men and women.
They were all peddling gems and treasures that they claimed to be the key to wealth and riches.
Just buy this, and $100000,000,000,000,000 will be deposited into your bank account before you can even say “Woo hoo I have $100000,000,000,000,000!!!”.
For some reason, stuff like these sell incredibly well in the caved named WF.
Though amateurish, this marketer was wise enough to know that these peddlers are mainly
- Scammers
- Stupid.
The next peddler he stumbled upon, though, looked really smart, really wise.
He wasn’t peddling a gem.
He was selling a shovel.
And a manual that told you where to go to dig for gold.
For same cost that people were selling for the “keys to wealth” that were worth up to $100000,000,000,000,000.
Something told the amateur that this peddler was onto something.
Unfortunately, this amateur was dead broke and had no money to buy this shovel and manual.
Disappointedly, he approached the wise old man and told him his story and motivations; that he would come back to buy the shovel and manual once he has saved up some money. He was dead broke because he was still schooling!
The wise old man looked kindly at the amateur, smiled, and handed a shovel and a copy of the manual to the amateur.
“There you go, little one. Use the gold you find to buy some textbooks. Consider it my way of giving back to the world.”
Elated, the amateur goes out, follows the manual, finds gold, and succeeds in the cutthroat world of gold-digging.
Life is good.
He has since purchased many other types of shovels and manual from the wise old man.
Then it dawned upon him; maybe the wise old man already knew this would happen!
That the amateur would get the gold and thus come back to him to purchase more expensive shovels!
He wasn’t being altruistic afterall..
That sneaky bastard!
But then again.. What a deviously smart way to do business.
The amateur has been a fan of the wise old man ever since.
And he lived and is still living, happily ever after..
P.S. The wise old man is Paul Myers. The amateur is yours truly. The shovel he gifted me was “The Thud! Report”.
Want to sign up for Paul’s newsletter, and get a PLATINUM shovel for free? I know you do.
