Speed PPC Case Study Part 2

[If you missed Part 1 of the Speed PPC Case Study, it's here.]

So I’ve finally got around to implementing Speed PPC

to my current running campaign. I’m starting small, so basically I’m just making use of

Speed PPC to generate the campaigns for Google, Yahoo! and MSN.

It was an almost complete cut and paste job from my previous small campaign, so it didn’t take much time at all. The campaign generation was a breeze. The uploading part proved abit challenging though..

Google: Being the platform I was most familiar with, I thought I would be able to import Speed PPC smoothly. Alas, I got abit confused there and had to refer to the video again for instructions from Speed PPC. But still, with that little bit of guidance, it was no sweat.

YSM: I got abit pissed here. Speed PPC seemed to generate the campaigns fine, but somehow I couldn’t find the import function in YSM. I did a few searches online and found people saying that you have to be using “Gold” level or something to have the import function disable. I just shot them an email today asking if this was true, and if it was, what kind of rule this was.

So yes, mission failure for YSM.

MSN: I thought MSN was going to be the most tedious of all three but surprisingly, the uploading process was really smooth as well.

So now, I’ve just got to wait and see if Yahoo! comes back to me with a favorable reply. And then I’ll post the stats for this campaign soon. But I wouldn’t be blogging much these 2 weeks because.. Sigh, exams are coming.

And anyway, I was exploring the Speed PPC

forums today and was glad to see that there were people who really knew their stuff damn well. I learnt quite abit from there, and will be going in again to read carefully, the threads of all the experts present, and learn from their experience.